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Cross Plains Zander Creamery Site Analysis

Client: Village of Cross Plains
Location: Cross Plains, WI


The Village of Cross Plains rehabilitates Main Street (USH14) into a vibrant mixed-use district.

The Village of Cross Plains rehabilitates Main Street (USH14) into a vibrant mixed-use district.

Through past and current public planning processes and development projects, the Village of Cross Plains has stated emphatically its desire to rehabilitate Main Street (US 14) into a vibrant mixed-use district. The West Gateway District of Main Street includes several vacant industrial properties that together comprise the former Zander Creamery property.

The Zander Creamery site has been vacant since 2004, but it hasn’t been forgotten. Between 2005 and 2009, MSA worked with the Village to conduct a number of environmental studies on the property, including Phase I & II Environmental Site Assessments (ESAs). The Village identified the property for potential redevelopment in various land-use plans, and incorporated the site into its Tax Increment Finance District (TID) #3.

In 2015, the WisDOT will reconstruct US 14. This huge improvement project, coupled with the approaching decade of inactivity at the site, had left residents and officials eager to return the Zander Creamery property to a productive use. In 2014, all the buildings were removed and a new multi-family development is being built, funded in part by a $288,130 WEDC grant for which MSA prepared the application on behalf of the developer.

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